Russell Peter Granger

Brand Engagement

Impact and storytelling are not enough. In a medium where brand is more about experience than observation, prospects become customers by getting involved.

Content & Community

How do you get people to spend time with you in the most extensive information channel in the history of the world? Start by knowing who they are and what they want.

Awareness & Leads

For as strong as it may be on experiential aspects, too much digital creative comes up short on the traditional methods of getting attention – the critical first step in motivating engagement.

Brand Evolution

Brand is less about identity and character than it is about the relationship between a company and its customers. This is a dynamic dimension, characterized by aspects of both consistency and change.

You can get the leadership mix of business insight and creative vision needed to boost brand engagement and kick it on customer experience with multiple resources… Or you can get a hybrid.

Featured Case Studies

Fans of authors and franchises were an untapped marketing resource for St. Martin’s Press until we deployed a social media program designed to deputize readers as title evangelists.

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As the vanguard of new technology, cloud computing (or SaaS) releases software from its traditional tether, but poses unique challenges for branding and marketing communications.

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Content marketing can be an ideal fit for business-to-business sales, which often rely on greater investigation and information. The trick is making it authentic and economical.

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